Browse library books, articles, streaming videos, and more related to marketing.
Search for more print and ebooks.
Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.
...Smart organizations know that creating communities is the key to unlocking unprecedented outcomes... Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success.
...big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior.
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, including: Why businesses need to embrace social media marketing; How to leverage images and video in your social media outreach: Leveraging chat bots, paid social media, and influencer marketing.
From the Films on Demand collection. Entrepreneur Oaklin Mixon, founder of Good Boy Clothing, discusses growth and revenue of his business located in Flint, Michigan.
From the Films on Demand collection. Entrepreneur Bo Shepherd discusses early sales and revenue of the start-up business, Woodward Throwbacks, located in Detroit, Michigan.
From the Academic Video Online collection. A business professor discusses marketing and sustainability.
A library database is a collection of different sources such as magazine articles, journal articles, ebooks, streaming videos, images, and more. You can find information about marketing by searching with a topic keyword or combination of words.
Example searches:
