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In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business. In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential--but not linear--integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success.
This is the first book to move the reader step-by-step toward customer service perfection and true customer-centricity by creating, refining, and synchronizing employee behaviors, systems, and standards to create the perfect customer service environment experience.
Covering each essential aspect of first-line supervision, this book helps readers develop the practical skills and knowledge necessary for effectively supervising hospitality workers at all levels of an organization, including cooks, servers, bartenders, front desk clerks, porters, housekeepers, and janitorial staff.
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This video aims to cultivate exceptional leadership by focusing on key attributes such as trustworthiness, simplicity, inspiration, enthusiasm, growth, delegation, humility, communication, and adaptability.
Simply explains ROI as a financial metric that measures the probability of gaining a return from an investment. ROI is a ratio, usually expressed as a percentage. It compares the gain or loss from an investment relative to its cost.
What is a library database?
A library database is a searchable collection of different resources including articles from magazines, newspapers, and scholarly journals, streaming videos, images, and more.
Library databases are different than Google. The information contained in databases is not freely available via a google search. You have access to the databases as an SCC student, so when you access a database from off campus you will be prompted to login with your MEID and password.
Keywords
Databases deliver the best results when you search using specific keywords or short phrases rather than full sentences, questions, or strings of words. Thinking about your topic and different aspects of your topic can help you to identify relevant keywords. Good keywords are single words (usually nouns) OR specific phrases (two or more words that must go together to make sense). When searching for an exact phrase, use quotations. Here is an example of some keywords and phrases:
"marketing plans" "hospitality law" "human resources" ethics "culinary arts"
To find articles about specific aspects of your topic, join two keywords or phrases together using the word AND. For example:
