Welcome to the marketing field! If you are interested in a career as a marketing professional, you've come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? This book can help you answer these questions and more.
When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer.
Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats...
Extraordinary stories from a lifetime spent conducting interviews. This is the world of the dreaded door-knock from the other side of the door. Trish Palmer has been working as an interviewer and area manager for market research companies for over 20 years. Her experiences on the job entail everything from bare bottoms to angry cats, the desperately struggling to the well-off, and everyone in between.
Want some more in-depth information about preparing for a job or career? Check out this self-paced Canvas tutorial which includes the following modules:
More resources can be found in the Career Research Guide
Use these databases to search for information about different careers. You can find salary information, job duties and descriptions, education requirements, and more.
The following guides (PDF) provide assistance in getting started with using these databases:
