Skip to Main Content
Scottsdale Community College Scottsdale Community College Library

Marketing: Library Resources

Banner

Browse library books, articles, streaming videos, and more related to marketing. 

Get Help

Ask a Librarian chat Logo

Chat with a real live librarian!

 

Statistical Data

Find statistical resources on the Library's Statistics Guide

General Research Resources

Library Databases: Find Articles About Marketing

A library database is a collection of different sources such as magazine articles, journal articles, ebooks, streaming videos, images, and more.  You can find information about marketing by searching with a topic keyword or combination of words.

Example searches:

  • marketing AND "social media" 
  • marketing AND videographer
  • "marketing strategy" AND cosmetics

Some recommended databases for articles on marketing: 

See more business databases on our database listing by subject

Books and eBooks

Browse selected titles below from the SCC Library then find more print books and ebooks.

SCC Library Books & eBooks

Cover Art

Marketing: Principles of Customer Centric Business Management

Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.

Building Brand Communities

...Smart organizations know that creating communities is the key to unlocking unprecedented outcomes... Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. 

Marketing Analytics

...big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. 

Cover Art

The Ultimate Guide to Social Media Marketing

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses...Topics include: Why businesses need to embrace social media marketing...Learning how to craft your business's social media strategy using today's formats, How to leverage images and video in your social media outreach, Leveraging chat bots, paid social media, and influencer marketing...

The New Rules of Marketing and PR

... The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business...You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!... 

The Value of Design in Retail and Branding

...The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design. Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an interdisciplinary, practice-oriented inquiry into how design plays a key role in defining a successful retail environment and experience. 

The AI Marketing Canvas: A Five Stage Road Map to Implementing Artificial Intelligence in Marketing

...The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? 

Streaming Video

Check out select streaming videos below from Films on Demand and Academic Video Online in the library's databases

Marketing Videos

people using social media platform tiktok

The Power of TikTok

From the Films on Demand collection. Bloomberg Quick Takes looks at the power of TikTok to boost sales.

owner of good boy clothing

Good Boy Clothing

From the Films on Demand collection. Entrepreneur Oaklin Mixon, founder of Good Boy Clothing, discusses growth and revenue of his business located in Flint, Michigan.

owner of Woodward Throwback

Woodward Throwback

From the Films on Demand collection. Entrepreneur Bo Shepherd discusses early sales and revenue of the start-up business, Woodward Throwbacks, located in Detroit, Michigan.

man discussing marketing and sustainability

Marketing and Sustainability

From the Academic Video Online collection. A business professor discusses marketing and sustainability.