Browse library books, articles, streaming videos, and more related to marketing.
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Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.
...Smart organizations know that creating communities is the key to unlocking unprecedented outcomes... Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success.
...big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior.
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, including: Why businesses need to embrace social media marketing; How to leverage images and video in your social media outreach: Leveraging chat bots, paid social media, and influencer marketing.
... The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business...You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!...
Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an interdisciplinary, practice-oriented inquiry into how design plays a key role in defining a successful retail environment and experience.
...The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?
From the Films on Demand collection. Entrepreneur Oaklin Mixon, founder of Good Boy Clothing, discusses growth and revenue of his business located in Flint, Michigan.
From the Films on Demand collection. Entrepreneur Bo Shepherd discusses early sales and revenue of the start-up business, Woodward Throwbacks, located in Detroit, Michigan.
From the Academic Video Online collection. A business professor discusses marketing and sustainability.
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