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Scottsdale Community College Scottsdale Community College Library

Copy of MKT 271: Introduction


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From the SCC Library's Streaming Video Collection


Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts. 

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